Effective date: September 28, 2026 · Version 2026-09-28.4
By accessing or using the Carillow platform ("Service"), you agree to be bound by these Terms of Use, including the Arbitration Agreement in Section 17. This is a legally binding agreement between you and Carillow Company ("Carillow," "we," "us," or "our"). If you do not agree, do not use the Service. Our Privacy Policy is incorporated into these Terms by reference.
Carillow is an online marketplace that connects vehicle buyers with dealerships. Buyers can add vehicles of interest to a "Showroom" and receive offers from dealers. Dealers can list inventory and present offers to interested buyers. Carillow is not a dealer, is not a party to any vehicle sale, and does not itself buy, sell, or take title to any vehicle.
When a buyer accepts a dealer's offer, the buyer receives a unique Deal Code. The buyer presents this code to the dealer in person, and the dealer enters it in the Carillow portal to record that the sale took place. If a deal falls through, either party may report it in the portal. Deal Codes are used only to record sale outcomes; they do not affect any fee.
You must be at least 18 years old and able to form a binding contract to use the Service. Dealer accounts must be registered by an individual with authority to bind the dealership. You agree to provide accurate, current information when registering and to keep your login credentials confidential — you are responsible for all activity under your account. Notify us immediately at admin@carillow.com if you suspect unauthorized access.
A dealer group with multiple rooftops may consolidate billing and administrative visibility under a single group admin account, as described in-app. This does not change each rooftop's individual obligations under these Terms.
4.1 Subscription Fee. Dealer pays Carillow a flat monthly subscription fee for each dealership location ("Rooftop") listed on the Platform. The fee is set out in Dealer's plan at signup. The current standard price is $299 per month for the first Rooftop and $150 per month for each additional Rooftop. The fee is fixed in advance for each billing period. It does not depend on, and will not change because of, any vehicle sale, offer, buyer inquiry, lead, or transaction, whether it happens on or off the Platform.
4.2 No Transaction-Based Charges. Carillow does not charge Dealer any fee, commission, or other amount per sale, per closed deal, per offer, per lead, or per buyer introduction, and gives no credits, refunds, or discounts based on sales. Carillow does not take part in negotiating the price, delivery, financing, or any other terms of a vehicle sale. All sales are solely between Dealer and the buyer.
4.3 Free Period. Dealer pays $0 until the Billing Start Date. The Billing Start Date is the later of (a) the end of Dealer's Minimum Free Period and (b) 30 days after Carillow notifies Dealer that the Traffic Milestone has been reached. In no event is it later than 120 days after Dealer's first vehicle listing goes live on the Platform (the "Free Period Cap"), except that if Carillow sends the notice described below fewer than 30 days before the Free Period Cap, the Billing Start Date is 30 days after that notice.
4.4 Billing, Term, and Cancellation. Plans are month-to-month and renew automatically each month until canceled. Dealer may cancel at any time through the billing portal or by written notice. Cancellation takes effect at the end of the current paid month, and listings stay active until then. Monthly fees already paid are not refundable. Fees are billed in advance by card or ACH through Carillow's payment processor. Unpaid amounts may result in listings being paused.
4.5 Founding Dealers. The first 25 dealers (counted by dealer, not by Rooftop) accepted into the Founding Dealer program receive (a) a 90-day Minimum Free Period, (b) a subscription price of $100 per month for each Rooftop, including each additional Rooftop, locked for as long as Dealer's subscription stays continuously active and in good standing, subject to 4.8, and (c) a "Founding Dealer" profile badge. If a Founding Dealer cancels or its subscription lapses, the locked price and Founding benefits end, and any later subscription is at the then-current standard price. None of these benefits depend on sales.
4.6 Optional Annual Prepay. Dealer may prepay 12 months for the price of 10: $2,990 standard or $1,000 Founding for the first Rooftop, and $1,500 standard or $1,000 Founding for each additional Rooftop. Prepaid plans renew annually unless canceled before the renewal date. If Dealer cancels a prepaid plan, it stays active through the end of the prepaid year and no refund is issued.
4.7 Price Changes. Carillow may change standard prices with at least 30 days' written notice. The change takes effect at the next billing period after the notice period, and Dealer may cancel before then. Locked Founding prices change only under 4.8.
4.8 Changes Required by Law. If a change in law, regulation, or official guidance requires Carillow to change its fees, fee structure, or the benefits in 4.5 in any state, Carillow may make the required change for affected dealers on 30 days' written notice (or less if the law requires). Dealer may terminate without penalty before the change takes effect.
4.9 Taxes. Fees exclude applicable taxes, which Dealer pays where required.
4.10 State Availability. Plans and features may vary by state and are set in Dealer's plan at signup.
Dealers agree to: (a) provide accurate vehicle information, including photos and condition; (b) honor offers for 48 hours from submission; (c) pay the subscription fees described in Section 4 when due; (d) accurately record or report sale outcomes through the Deal Code system; (e) not create, direct, or use a buyer account — whether personally, through an employee or agent, or through any third party — to solicit offers from or gather pricing, offer, or inventory information about other dealers on the platform. A dealer found engaging in the conduct described in (e) is subject to suspension or termination of its dealer account, in addition to any action taken against the associated buyer account. Violations may result in account suspension and legal action.
Buyers agree to: (a) provide accurate personal information; (b) use the platform only for genuine vehicle purchase inquiries; (c) accurately report deal outcomes through the Deal Code system; (d) not misuse Showrooms to extract pricing, offer, or inventory information without genuine purchase intent, including on behalf of a competing dealership, dealer group, or automotive business.
Dealers are solely responsible for the accuracy of listing content they submit (vehicle details, photos, pricing) and represent that they own or have the right to use it. By submitting listing content, you grant Carillow a non-exclusive, royalty-free, worldwide license to host, display, reproduce, and distribute it for the purpose of operating and promoting the Service — including syndicating listings to buyers and, where applicable, to search or comparison surfaces within Carillow. This license ends when you remove the content, except for copies already shared with a buyer as part of a deal record we're required to retain.
Buyers may submit notes, messages, and Showroom details. The same license applies, limited to what's reasonably necessary to operate the Service and communicate with the relevant dealer.
You may not submit content that is false, infringing, defamatory, or unlawful, or that discloses another person's private information without consent.
Other than content you submit, the Service — including its design, text, graphics, logos, and underlying software — is owned by Carillow or our licensors and protected by copyright, trademark, and other intellectual property laws. "Carillow" and our logo are our trademarks. You may not copy, modify, distribute, sell, or lease any part of the Service, or reverse-engineer or attempt to extract the source code, except as permitted by law or with our written consent.
The Service links to or integrates with third-party services we don't control — for example, Stripe for payments, and dealer-operated websites or Google Business listings. We're not responsible for the content, accuracy, or practices of any third-party service, and linking to one doesn't mean we endorse it. Your dealings with a third party (including any dispute) are solely between you and that party.
Carillow is a marketplace platform and is not a party to any transaction between buyers and dealers. We do not inspect vehicles, and we do not guarantee the accuracy of listings, the quality or condition of any vehicle, the completion of any sale, or that a dealer will honor a submitted offer. Vehicle prices shown may exclude tax, title, registration, and dealer documentary fees, which the dealer will disclose before purchase.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DON'T WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE. SOME JURISDICTIONS DON'T ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, CARILLOW SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM YOUR USE OF THE SERVICE OR ANY TRANSACTION FACILITATED THROUGH IT — EVEN IF WE'VE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL LIABILITY IN ANY MATTER ARISING FROM THESE TERMS SHALL NOT EXCEED THE GREATER OF (A) THE FEES YOU PAID TO CARILLOW IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) $100.
You agree to indemnify and hold Carillow, its officers, employees, and agents harmless from any claim, loss, or demand — including reasonable attorneys' fees — arising from: your use of the Service; content you submit; your violation of these Terms; or your violation of any law or a third party's rights, including in connection with a vehicle transaction you enter into with another user.
You may not: (a) create false accounts or impersonate others; (b) post fraudulent listings; (c) use automated tools to scrape, crawl, or extract data from the Service, except in conformance with our robots.txt; (d) attempt to gain unauthorized access to any account, system, or network connected to the Service; (e) interfere with or disrupt the Service; or (f) attempt to reverse-engineer or circumvent any security feature of the Service.
Carillow may suspend or terminate any account that violates these Terms, with or without prior notice, and in our sole discretion for suspected fraud or abuse. Dealers who owe outstanding subscription fees remain obligated to pay regardless of account status. You may stop using the Service and request account closure at any time by contacting us.
These Terms are governed by the laws of the State of North Carolina, without regard to conflict-of-law principles, except as the Arbitration Agreement below requires application of the Federal Arbitration Act.
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO GO TO COURT AND TO A JURY TRIAL.
Most concerns can be resolved by contacting us at admin@carillow.com — please try us first. If you and Carillow can't resolve a dispute informally within 60 days, either party may commence binding arbitration.
Agreement to arbitrate. You and Carillow agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by binding individual arbitration, rather than in court, except that either party may bring an individual claim in small claims court, and either party may seek injunctive relief in court to prevent actual or threatened infringement or misuse of intellectual property.
Class action waiver. You and Carillow agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class or representative proceeding.
Right to opt out. You may opt out of this Arbitration Agreement by emailing admin@carillow.com within 30 days of first accepting these Terms, with the subject line "Arbitration Opt-Out" and your account email and name in the body. Opting out doesn't affect any other part of these Terms.
The arbitration will be administered by a recognized arbitration organization under its consumer or commercial arbitration rules, as applicable, and will take place in — or be conducted remotely for the convenience of — the party who did not initiate the arbitration. This agreement is governed by the Federal Arbitration Act.
Severability. If any part of these Terms is found unenforceable, the rest remains in effect.
Entire agreement. These Terms, together with our Privacy Policy and any terms referenced in them, are the entire agreement between you and Carillow regarding the Service.
No waiver. Our failure to enforce any part of these Terms is not a waiver of our right to do so later.
Assignment. You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.
Force majeure. We're not liable for delays or failures caused by events outside our reasonable control.
We may modify these Terms at any time. Continued use of the Service after notice of changes constitutes acceptance, except that changes do not apply retroactively to a dispute that arose before the change. We will email registered users of material changes at least 14 days in advance.
Questions about these Terms? Email us at admin@carillow.com, or write to us at Carillow Company, PO Box 1061, Walkertown, NC 27051.